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Standardizing Your Selling

posted Jun 13, 2015, 5:27 AM by SaSa The Singing Skeever   [ updated Jul 18, 2016, 5:02 AM ]

Maybe I’m just a bit too anal, but I like selling items in standard amounts. Standardizing amounts makes buyers feel more comfortable and confident buying from you because they will have a general idea (without extra work) about what you are offering for a per unit cost. Before some of the add-ons were available, I would go through the guild stores with a calculator so that I knew just how much I was paying per item. I really hated having to do that and always appreciated seller who sold in standard amounts.


Also, think about what the item will be used for. While lots of folks want to dump inventory by putting up 200 stacks, you probably should be giving a discount per unit. (Unless it’s rare.) I generally find I can get a better unit price if I sell in amounts that more closely match what the customer needs.


For any stack amounts that you sell that are larger than the listed recommended stack size, you should give a unit price discount if you want it to move quickly.


I don’t recommend smaller stack sizes, simply because you have a limited number of selling slots. It doesn’t make sense to fill up valuable selling space by selling odd, small stacks that won’t give you much of a return.


Item

Recommended Stack Sizes

(for highest unit return)

Sanded Wood

10, 20

Metal Ingots

20, 25, 50

Runes

1, 5, 10

Refined Cloth

20, 25, 50

Raw Clothing, Rough Wood, Ore

Any multiple of 10

Water

10, 20

Food/Drinks/Potions

5, 10, 20

Style mats

1, 2, 5, 10 (very price dependent)

Trait stones

1, 10, 20 (very price dependent)

Tempers

1, 4, 8 (purple or gold)
10, 20, 50 (green or blue)

Alchemy mats

1-10




Of course, there are always the odd exceptions to this rule. Sometimes I will vary the stack size by a little bit to meet the 99 rule. For example, if a stack of 25 would put the amount just over a 1000g, I might sell a stack of 20 for 999g. Also, you should NEVER list an item in the guild store for less than 99g! That might mean that you will need to vary the amount of merchandise that you are listing.


With more and more people using Master Merchant, I think that using standardized stack sizes might not be quite as important as it used to be. However, before listing an item for sale, think about how the buyer will use the item. It is pretty ridiculous to sell BS, WW, and C mats for less than 10 in a stack. Rather than use their selling space wisely in order to get the most out of the guild  store, many folks just dump random inventory into it to make pack space. Please don’t do this! Save items until you have enough for a decent stack. No one wants to wade through pages of crappy listings in order to find what they need.


If you want to make the most of your inventory, you might need to take a little bit of time and care - but the results will be worth it!
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